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The secret to getting super lean – I'm talking about being RIPPED, not just "average body fat" – is all about mastering the art of "peaking." Most people do not have a clue about what it takes to reach the type of low body fat levels that reveal ripped six-pack abs, muscle striations, vascularity and extreme muscular definition, so they go about it completely the wrong way. Here's a case in point: One of my newsletter subscribers recently sent me this question: Tom, on your www.burnthefat.com website, you wrote: 'Who better to model than bodybuilders and fitness competitors? No athletes in the world get as lean as quickly as bodybuilders and fitness competitors. The transformations they undergo in 12 weeks prior to competition would boggle your mind! Only ultra-endurance athletes come close in terms of low body fat levels, but endurance athletes like triathaletes and marathoners often get lean at the expense of chewing up all their muscle...

I have no doubt that a scientist somewhere just read the title of this article and said out loud, "YES! Venuto is right! That little thing in your head – the hypothalamus – it IS the thing that is keeping you fat! By George, that Venuto guy isn't a dumb bodybuilder after all – he's been doing his research!" At which moment, I will be shaking my head and thinking, "you need to get out of the laboratory and into the real world, with real people, buddy." Okay, okay, to be fair, Neuro-endocrine control of appetite and body fat really is quite fascinating. But today, I'm talking about PSYCH- ology, not PHYSI- ology. The little thing in your head that's keeping you fat is actually just a…. Limiting belief! Self-limiting beliefs are among the biggest problems that people deal with in their struggles to achieve a healthy ideal weight. They're also one of the reasons that so many people start to falter or fall off the diet and exercise ...

Why do new year's resolutions usually fail? Why do you start with guns blazing on January 1st, but by February, you're losing motivation, cheating on your diet, skipping workouts, and slipping back into old patterns? John LaValle, a master trainer of Neuro Linguistic Programming (NLP) suggests that we should take a closer look at the meaning behind the word " Resolution ." Being derived from the word " re-solve ," it really means " to solve again ." And isn't that exactly what happens? You solve the same problem again and again, year after year? You know what I'm talking about… That 20 pounds you lost last year, and promptly gained it right back… you are now resolving to take it off again aren't you? The very nature of the word resolution implies gaining it back again. Suggestion: don't make resolutions. Set SMARTER goals. Resolutions aren't real goals. They're more like wishes, and...

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares. Traditional Means of Communication Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer. Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer. Enter Social Media and the Internet The revolution stirred by the internet as a medium too...

My mom makes the most amazing Christmas cake in the world; it's been a tradition in our family for as long as I can remember. First, she mixes up a light, fluffy, vanilla cake mix, pours it into the pans and then pops it in the oven. After it's been baked, she stacks the cake in two layers with whipped cream spread generously between each layer. She then pours on red and green Jell-O, which gets soaked up inside the cake. Next, whipped cream is smothered all the way around for frosting. And finally, she garnishes it with red and green sprinkles. A few red and green-striped candy canes are stuck in the top as the finishing touch, and off it goes to the refrigerator so it can be served chilled later. Now let me tell you, as a bodybuilder, I have a lot of discipline. But when that moist, delicious, red and green, Jell-O-filled, whipped-cream covered cake is sitting on the table in front of me on December 25th, it takes every ounce of my willpower to keep from call...

Back "in the day" when I was a full time personal trainer and I met with weight loss clients in person at my New Jersey Health Club, the first thing I would always ask during the initial consultation was: "Tell me what you want... and I'll show you how to get it." Typical reply from client: "I want to lose 20 pounds fast." My reply: "Are you SURE that's what you want? ...If I can show you how to lose 20 pounds REALLY fast, will that make you happy?" They nodded their head affirmatively as their eyes lit up in anticipation of the rapid weight loss secrets I was about to reveal... Their face went white when - with a totally straight face – I pulled out a hacksaw and started walking towards them.... menacingly. Not sure whether to laugh or run in sheer terror, they said, "What the heck are you doing?" "You said you wanted to lose 20 pounds fast. This is the easiest, surest, most effective way I know to take 2...

If you've been doing the same nutrition, same calories, same cardio, same weight training and the same intensity for the entire past year with no changes, then you shouldn't be suprised if you've continued to get the SAME results (very little). If you do more of the same, you usually get more of the same. Caloric intake, for example is not something you calculate once and then never pay attention to again. Calories have to be calculated and customized for each individual in the beginning and then adjusted continuously in "real time" during the course of a fat loss program, based on actual results. Just because you start at 1800, for example, doesn't mean your caloric intake should stay there. Calories may need to be increased or decreased depending on whether your goals, your body weight and your activity levels change and based on your weekly progress (or lack of). W...